This is the age of digital printing and in more ways than one, it has
changed the face of print advertising. More than ever before,
businesses can now opt for personalized digital printing to maximize the
effectiveness of their marketing and promotion campaigns. This
basically refers to reproduction of any digital image on photo paper or
any other printing surface. The popularity of digital-printing is
because it enhances customization for print advertising.
Digital
printing is also known as VDP or variable data printing as it enables
you to change the data or text, graphics etc during the process of
printing. Till a few years back, offset lithography was considered as
the most viable option for high value commercial printing. Businesses
had to opt for offset lithography for all their printing needs whether
it was for printing decals, stickers, labels or promotional posters. But
the biggest disadvantage of offset printing is the cost and the time
taken. In order to print using a offset machine, a print image has to be
created on a plate, which is then transferred to a rubber blanket and
is finally printed on the printing surface. This is a time-consuming
affair and if you change the content or text or graphics then the plate
has to be changed again, which added to the extra cost.
This is
exactly the reason why digital printing has become so popular. Some of
the advantages of personalized printing include less wastage, shorter
turnaround time, accurate counts, and lower per unit costs. The most
important aspect of digital printing is that it allows customization and
this is due to the fact that it uses electronic patterns vis-à-vis
physical templates. As a result, you can change the design instantly and
this doesn't involve any additional cost. It also enables
cost-effective short-print runs.
Personalized digital printing has several advantages for businesses and some of them are:
Businesses
can derive high quality printing within a quicker turnaround time and
at a lower price. If you need to print 500 stickers for a promotional
campaign then personalized digital printing will ensure its delivery
within 12 hours and it will not burn your pocket.
